Natural Harry | Author & SHOP KEEPER


Natural Harry is both a concept store, and series of whole food recipe books created by author, Harriet Birrell.

Harriet’s environmentally conscious business originally started as a sea-side food caravan on the Bellarine Peninsula, providing her local community with organic summer smoothies and raw treats. Soon after her buzzing success, Harriet’s business expanded into a sustainable lifestyle store and two recipe books; Natural Harry &  Whole ~ by Natural Harry.

Client brief: To design a sustainable and simple solution for all online book orders of new book ‘Whole’ by Natural Harry’. Considerations: Budget, user experience and brand philosophy; use less and waste none.



Time & Tide contributions:

• Innovative biodegradable packaging design for all online book sales. ‘Packaging to plate’

• Idea generation and execution of reusable farmers market tote bag

• Graphic design card to strengthen user experience with instructions on how to compost correctly, and use on your garden soil.

•  Original branded stamp to connect with the brand personality and voice